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Food & Bev

Zeek Bar

The Kids Bar Re-Imagined | #1 Amazon Best Seller | +173% in Whole Foods
Investment type:
Target raise:
 - $100,000
Minimum investment:​
End date:
Jan 18, 2023

  • ?? +173% YoY Growth in 40 Whole Foods Stores
  • ?? Amazon #1 Best Selling Product
  • ?? Founding Team with Experience at Whole Foods, Nike, and Google
  • ??? Voted “Best New Snack of 2020” – Red Tricycle
Our Story

We’re building a disruptive kids snack brand. 80% of parents regularly search for low or no sugar products ( There were +$20B in “Low Sugar” claims across snack categories in 2021, but 95% of the $1.4B granola bar category still contains more than 8g sugar per bar. That’s more than 30% sugar by weight! Zeek Bars are truly disruptive to the category with 50% less sugar vs the leading brands and 4-5x the protein.
Our Ambition

We anticipate the “Low Sugar” share of the category to be a $400M market by 2026 and we intend to be the leader. Mature brands have failed to capture the attention of kids and we see a massive opportunity to leverage digital media to build the first brand, “For Kids, By Kids”. Think Red Bull meets Nickelodeon: we're bringing kids to the center of the brand - ambassadors, product development, social causes, events and activations - to break through as a challenger brand.