- ?? +173% YoY Growth in 40 Whole Foods Stores
- ?? Amazon #1 Best Selling Product
- ?? Founding Team with Experience at Whole Foods, Nike, and Google
- ??? Voted “Best New Snack of 2020” Red Tricycle
Were building a disruptive kids snack brand. 80% of parents regularly search for low or no sugar products (sugarwise.org). There were +$20B in Low Sugar claims across snack categories in 2021, but 95% of the $1.4B granola bar category still contains more than 8g sugar per bar. Thats more than 30% sugar by weight! Zeek Bars are truly disruptive to the category with 50% less sugar vs the leading brands and 4-5x the protein.
We anticipate the Low Sugar share of the category to be a $400M market by 2026 and we intend to be the leader. Mature brands have failed to capture the attention of kids and we see a massive opportunity to leverage digital media to build the first brand, For Kids, By Kids. Think Red Bull meets Nickelodeon: we're bringing kids to the center of the brand - ambassadors, product development, social causes, events and activations - to break through as a challenger brand.