Food & Bev
Women
Zeek Bar
The Kids Bar Re-Imagined | #1 Amazon Best Seller | +173% in Whole Foods
Novato,
CA
Investment type:
Equity
(SAFE)
Target raise:
$50,000
- $100,000
Minimum investment:
$100
$100
End date:
Jan 18, 2023
Jan 18, 2023
ended
Share
Highlights
- ?? +173% YoY Growth in 40 Whole Foods Stores
- ?? Amazon #1 Best Selling Product
- ?? Founding Team with Experience at Whole Foods, Nike, and Google
- ??? Voted “Best New Snack of 2020” Red Tricycle
Our Story
Were building a disruptive kids snack brand. 80% of parents regularly search for low or no sugar products (sugarwise.org). There were +$20B in Low Sugar claims across snack categories in 2021, but 95% of the $1.4B granola bar category still contains more than 8g sugar per bar. Thats more than 30% sugar by weight! Zeek Bars are truly disruptive to the category with 50% less sugar vs the leading brands and 4-5x the protein.
Our Ambition
We anticipate the Low Sugar share of the category to be a $400M market by 2026 and we intend to be the leader. Mature brands have failed to capture the attention of kids and we see a massive opportunity to leverage digital media to build the first brand, For Kids, By Kids. Think Red Bull meets Nickelodeon: we're bringing kids to the center of the brand - ambassadors, product development, social causes, events and activations - to break through as a challenger brand.