Food & Bev

The Luving Company

Functional Vitamin Beverage for Kids
Los Angeles, 
Investment type:
(Common Stock)
Target raise:
 - $250,000
Minimum investment:​
End date:
Mar 29, 2021
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Female-founded & minority-owned business recognized in Forbes’ 8 Mission-Driven Companies

Reinventing the Packaged Food Industry KidsLuv is addressing two distinct consumer categories: the children’s beverage market and the children’s pediatric supplements market, with a combined market size of over $2.7B

Sold in over 1500+ stores nationwide including Walmart, CVS, United Supermarkets, Natural Independents, Amazon and Thrive Market ?

Our Story

KidsLuv is a ZERO SUGAR Vitamin Enhanced beverage created by a mother of three, Ashi Jelinek, upon recognizing a growing demand in the kids’ beverage space for less sugar and healthier products. Established in 2018, The Luving Company, a female-founded and minority-owned business, launched its first brand, KidsLuv, designed to give kids a healthy dose of vitamins and minerals their bodies need, without the harmful sugars. All KidsLuv products are Certified Non-GMO, Vegan, Kosher and Gluten-Free, and served in an 8-oz. recyclable, resealable, straw-free drink carton.
Our Ambition

The vision for The Luving Company is to create healthy, functional, innovative, better-for-you products for the whole family. The Luving Company will continue to grow by driving disruption in underserved categories and delivering products that stand out from the crowd. We also LUV our planet and it’s important to us to produce products that are not only good for our families but good for our planet. We are committed to continuing to create products that use ingredients and materials that limit our carbon footprint and leave our world in a better place. We believe in giving our kids the real nutrition and LUV they deserve!