Our app offers a way to make and track those Smart Moooves, stockpiling all those little choices to help users meet their big goals. We’re a financial wellness app, offering financial education and savings challenges with clearly defined goals and rewards. Our users can set and track goals for saving and investing, and work toward them using our secure transfer options to move money between existing accounts and milk it for all it’s worth. While my partner and I are both based in the Midwest, our app allows users nationwide to start making smart financial moves immediately. The Covid19 pandemic was a clear moment of reflection for most of us, and I was struck by how many people were struggling with sudden financial disruption. SmartMov is our attempt to help make a difference for all those people.