Food & Bev

Pit Liquor

Natural, toxin-free whiskey deodorant. Quench Your Stench. Liquid Courage.
Fort Collins, 
Investment type:
Target raise:
 - 750,000
Minimum investment:​
End date:
Mar 19, 2021

  • 3x year-over-year growth in revenue since 2017 with $1M ARR
  • 86% profit margin = built for scaling.
  • Wholesale partners include Nordstrom, Urban Outfitters, Faire, and more.
Our Story

Pit Liquor, a brand by Distilled Bath and Body, is a deodorant made from whiskey and vodka. Most “natural” deodorant companies aren’t actually natural. These stinkin’ liars covertly add in chemicals, shame you with detoxing myths, and give you a load of BS BO excuses. We decided to do things differently, refreshing the way natural deodorant should be with revolutionary, stink-fighting formulas.
Our Ambition

In 5 years, we hope plan to have sold the company. Since before our formation, we wanted to hit the exact trajectory we've leveled these past three years, and we look forward to crushing our goals going forward. Our goal is to exit for $100M in 3 years. We are beginning to work with TrueSpace and investment banking teams to get those relationships set up correctly early and to stay on our game for scaling. These projections cannot be guaranteed.