Health & WellnessTech
People of Color
Labdoor
Labdoor tests and reviews the purity and accuracy of 1,000+ supplements and CBD.
San Francisco,
CA
Investment type:
Equity
(SAFE)
Target raise:
$50,000
- $1,070,000
Minimum investment:
$100
$100
End date:
Nov 16, 2022
Nov 16, 2022
ended
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Highlights
- Change how consumers find and buy the best products.
- 1.5M+ active users in 2021.
- 13M+ pageviews in 2021.
- Raised $7M+ in seed and Series A funding.
Our Story
Labdoor helps consumers buy safe and effective dietary supplements. We test every product in an FDA-registered lab (79% of supplements fail testing) and publish the results, including grades and rankings, on Labdoor.com. This makes Labdoor a destination site when shopping for supplements, earning organic traffic (200K MAU, $0 paid acquisition) and driving sales through both Labdoor's marketplace ($500K/month GMV) and Labdoor's Certification Program ($40K/month revenue).
Our Ambition
To be the world's number one independent testing organization (beating Consumer Reports).