GoBQ produces portable grills made from foldable fireproof fabric. The GoBQ® Grill, which retails for $149.95, is compact enough to fit in a backpack and be stored in a drawer. Weighing in under 10 pounds, it is easy to carry on bike or by foot. We have won multiple awards, including Best Portable Charcoal Grill from CNET and Best New Product status from AmazingRibs.com. There is no grill on the market that matches the GoBQ grill on both portability and functionality. The GoBQ grill also cools 7 times faster than any other grill on the market, making it truly practical to travel with.
GoBQ is at the intersection of a number of huge markets. The tailgating industry alone is $11.4B, the outdoor gear market is a massive $120B (2012 outdoor industry assoc.) and the grill market alone is $2.7B (Mintel. Grill and Barbecuing July 2018). The grill market has long lacked innovation and is ripe for disruption. The market research also indicates that people are willing to invest in grilling equipment, as 32% of people plan on buying a grill in the next year and 13% of all Americans enjoy grilling away from home.
As a result of our continued success and endorsements, we have great confidence in our products. At least half of the money we raise through StartEngine will be spent on marketing, through a variety of mediums. Our growth plan centers around both expanding to new consumers and growing our product line to include customizable colors, licensing, grilling tools and accessories and a propane model. In 2020, we expect to sell 2,900 units.