on SeedInvest
Health & Wellness
Eco

Ernest Supplies

Omnichannel skincare brand redefining clean, sustainable, and inclusive products.
New York City, 
NY
Investment type:
Equity
(Crowd Note)
Target raise:
$500,000
Minimum investment:​
$1,000
End date:
Jul 31, 2021
ended
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Highlights

Has been sold at accounts like Neiman Marcus, Selfridges, Anthropologie and Cult Beauty and developed a limited capsule collection sold at Target.

Achieved repeat customer rate of 53% in H2 2020, double the industry average. A “fan favorite” at Birchbox and named “Most Popular” at GQ.

Invited to create custom kits for all nominees, winners, and presenters in the 2018 Golden Globes. Brand and founder were featured in an American Express Small Business commercial and have been featured in publications like Allure, Vogue, GQ, InStyle, Paper, Refinery29 and People.

Products have won multiple awards from GQ and Men’s Health, including GQ awards in 2016 and 2017 for our shaving cream and razor as one of the best grooming products of the year. Our sustainable and eco-forward packaging has won two awards for its design.

Selected for Macy’s prestigious Diverse Brand Accelerator Program in the class of 2021.