Invest in Cusa Tea and Coffee on Wefunder
Food & Bev

Cusa Tea and Coffee

?? The world’s first botanically extracted instant coffee and tea
Boulder, 
CO
Investment type:
Equity
(SAFE)
Target raise:
$750,000
 - $4,000,000
Minimum investment:​
$250
End date:
Nov 26, 2022
ended
Highlights

  • ?? $2.2M revenue run-rate with 567% DTC growth
  • ?? Over 10M cups sold to 80k customers and counting
  • ?? Superb CPG metrics: $55 average order value & $290 annual lifetime value
  • ?? Industry-leading retention rate of 40% annually
Our Story

We invented a radically new way to make delicious and pure tea and coffee using a patented botanical extraction process that happens to be instant. Our technology allows our products to retain all of the flavor, aroma, and beneficial properties of a fresh brew - without any added sugar, artificial flavors or impurities. We sell our products directly to customers, through wholesale, as well as private label. We have really healthy margins and over 80,000 customers. More every day!
Our Ambition

We are growing really quickly – we’ve achieved 576%+ DTC growth in the last two years, and our growth is accelerating. Our June direct to consumer sales were up over 200% over last year and July is at 290%! While other brands are seeing customer acquisition costs go up, we’ve actually seen it go down since the beginning of the year, which allows us to grow our loyal fan base faster. At this incredible pace, we are on track to more than 10X the business in 5 years.