AI-powered visual analytics that helps marketers make better creative choices
Feb 16, 2021
Feb 16, 2021
- Best in class customers – L’Oréal, Marriott, Toyota, Deloitte, Oreo, and more – with $600k run rate
- Customers like LOreal, KAO, and Marriott have increased their revenue with us in the past 10 weeks
- Cortex was one of 10 startups accepted into the super competitive Techstars Boston class in 2020
Cortex is a B2B SaaS platform used by the some of the world's leading brands to know what images and videos to make, how to make them, and which images and videos to promote with advertising budgets. Brands spend $600 billion every year on visuals without knowing these insights. Much of that $600 billion is wasted and careers can be ruined due to poor performance. With Cortex, that entire $600 billion is de-risked. Brands can invest that money with confidence.
Cortex hopes to be the brain behind all visual creation in 5 years. When people see things, they develop an opinion nearly instantly. That opinion often determines whether the person will buy or enjoy that thing. Huge categories like entertainment, advertising, packaging, and product design are all impacted by people's opinions formed visually. Cortex will be used to drive strategy in each of those spaces - reducing the risk of creating new products, ads, entertainment, and packaging.