The purpose of Yvonne Liao's footwear is to help women rediscover fun and comfort in footwear and share their excitement with the world. Designed by women for women, our colorful and distinctive footwear designs are conversation starters - about shoes, about fashion, and about community for dynamic women who are not afraid to be different from the crowd. Our brand aims to empower women to step authentically into themselves and enjoy the fun down the paths less traveled. Our designs are inspired by vibrant and energetic cities such as Singapore, Hong Kong, and New York where spectacular skyscrapers and unique people from all walks of life converge into colorful melting pots of food, art, and cultures. With an understanding of the interconnectedness between people and their environments, we are committed to ethical sourcing and production processes that aim to mitigate negative environmental impacts of footwear, such as using vegan materials and working with factories that have ethical labor practices in place. A percentage of sales revenue will be donated to social and environmental organizations that align with the company’s mission and values.