SAV APPAREL is a children's store that sells contemporary clothing, toys, and baby supplies for kids and babies 0-10 years old. We sell primarily at retail and boutique shows locally and online via Instagram and Facebook. Our target market is Hispanic women with one or more young children, living in Springdale our town, with enough disposable income to spend on quality clothing, toys, and accessories for their children that are unique. The Hispanic community is tight-knit here in Northwest Arkansas, being 30% of the 500,000 residents we have today. I know they will rally together to support my business as I grow, and we hope to give back to our community by donating a portion of sales to organizations that assist children and mothers in need or missionary families at my local church. I market the business through word of mouth in my community, social media, and local event opportunities. I have recently started selling through pop-up shops and at some new excellent fashion expos and shows for women, and business is going quite well. I have already had to restock some items because of a sell-out in those items. I have also received a lot of feedback from customers on what sizes of clothing they are looking for and am meeting my customers’ needs.