Our Story

Until recently, many millennials and even some Gen X’ers have chosen to avoid participating in the stock market. In fact, a number of articles have been written on the subject, and the consensus for their reluctance is summed up in one word, “intimidation” (CNBC). Over the past few years, this sentiment has been rapidly changing. A huge wave of new retail investors has emerged, driven by: Low commission feesUser-friendly appsExtra free-time because of a pandemicHowever, one of the biggest motivators to start participating in the stock market is, “the greatest transfer of wealth in history has begun” with millennials and Gen X’ers poised to be the beneficiaries (WSJ). At the end of this year’s first quarter, Americans aged 70 and above had a net worth of nearly $35 trillion, according to Federal Reserve data. Older generations will hand down some $70 trillion between 2018 and 2042, according to research and consulting firm Cerulli Associates.Roughly $61 trillion will go to heirs—increasingly millennials and Generation Xers. The average inheritance in 2019 was $212,854, up 45% from an inflation-adjusted $146,844 in 1998, according to an analysis of Fed data by economists at a unit of Capital One Financial Corp” (WSJ).However, not all this wealth is being transferred by way of inheritance. Older generations have begun to give, taking advantage of the “gift-tax exemption [which] rose again in 2018 and today is $11.7 million for individuals and $23.4 million for couples” (WSJ).All this is forcing younger generations to figure out how to manage their newfound wealth. According to Broadridge Financial Solutions, "76% of millennials familiar with, but not currently using robo-advisors, [are likely to begin using [a robo-advisor]] in the next 12 months” (FTF). We are not looking at a problem, but an incredible opportunity!