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Invest in Pit Liquor on Wefunder
Health & Wellness

Pit Liquor

Strong + Completely Sustainable Deodorant Powered by Overproof Whiskey and Vodka
Fort Collins, 
Investment type:
(Priced Round)
Target raise:
 - $534,998
Minimum investment:​
End date:
May 01, 2022

  • $1.2mm Revenue LY; 50% YOY Growth
  • Q4 77% YOY Growth
  • Category Growth 14+%
  • 38,000+ Email Subscribers
Our Story

We manufacture, market, sell, and distribute natural deodorant made from overproof whiskey and spirits, herbs, essential oils, and teas. PL is a total reinvention of deodorant. We didn't benchmark against existing products - we started from scratch relying on doctors and materials science to create the best possible formulations. We are fully integrated so we can control every step of the process from packaging that is sustainable to ingredients that are so pure that you could eat them.
Our Ambition

In 5 years, we should easily be between $15M and $20M in annual revenue, profitable, and able to take our pick of acquisition options, if not already sold. We will be the most recognizable and differentiated deodorant in the market.