InnerG Juice & Yoga

A black woman-led wellness brand making wellness accessible via juice and yoga
Nashville, 
TN
Investment type:
Loan
(Revenue Share)
Target raise:
$50,000
 - $150,000
Minimum investment:​
$100
End date:
Apr 23, 2021
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Highlights

  • Launching black-woman owned and led wellness brand meeting demand for inclusive services and spaces.
  • Existing cold-pressed juice business has doubled 2019 revenue in 2020.
  • Yoga and juice sectors of the wellness industry represent a $30 million market in Nashville alone.
  • Opening first storefront in the heart of Nashville’s burgeoning Buchanan Arts District Spring 2021.
Our Story

Inner G Juice and Yoga is a Black woman-owned wellness brand promoting positivity and community through fresh cold-pressed juice and yoga. We are addressing the lack of diversity in the wellness industry by promoting inclusive wellness in Nashville as the region’s first yoga and juice bar under one roof. Our first storefront is opening in Spring 2021. We are also rolling out 5 fresh juice vending machines and an app offering online juice sales and streaming fitness classes in 2021.
Our Ambition

We're opening a flagship storefront in North Nashville to serve as home base for juice delivery, in-store pickup, and yoga sessions. In 2021, we will place 5 Vitality Zones across Nashville, serviced by fresh InnerG juice vending machines and popup yoga classes. In year 2, we aim to have two full service brick and mortar locations and 10 Vitality Zones. In years 3-5, we intend to expand beyond Nashville, to Atlanta, Memphis, Chattanooga, and Denver. These projections cannot be guaranteed.