The global connected fitness equipment market was valued at $255.7 Million in 2020 and is projected to reach $1.5 Billion by 2027 as has been demonstrated by high-profile market successes in onDemand and live indoor cycling and exercise classes. (Source: Research and Markets) Prior to 2020, Helix was found only in elite gyms and in the training rooms of professional sports franchises like the LA Lakers and the Cleveland Cavaliers. Last year, the company went direct-to-consumer for the first time, garnering $4 million in sales, tripling sales revenue from the previous year. While some fitness modalities do not have patent protection, Helixs technology is internationally protected till 2034 by 11 patents. Its advisory board includes Danny Musico, former World Champion Boxer and Dr. Peter Mackay, founding member of the Titleist Performance Institute Advisory Board and former consultant to the Toronto Blue Jays and Canadian PGA Tour.
Why has Helix seen its sales triple in one year? Because in an industry driven by innovation, Helix is the company behind some of the biggest advances in a decadeand now, like the live indoor cycling craze, its products are connected, meaning theyre designed for home use but internet-connected for classes, coaching and community. The companys Helix brand trainers, scientifically proven more effective than traditional cardio machines, have been adopted by one of the countrys most elite professional sports franchises and confer distinct advantages for female consumers. Its recently-launched Scoop brand has quickly become the countrys #1 selling lateral trainer for seniors.
In 2020, the company saw a tripling of sales with a nearly 300% growth year-on-year. 2019 was spent preparing for new product offerings and putting into place the mechanisms for direct consumer sales, allowing online sales in 2020 to increase, particularly when bolstered by the COVID economy. Helixs next step was creating the connected technology that bolsters our trainers, making them "sticky" and naturally integrated into consumers' lives. Now that both the online sales models and the connected technology are in place, the company is poised to introduce its products into APAC and other global markets in the coming year.