- 1st to market packaged frozen baby food ‘meal kit’
- Revenue in 2020 was 2x previous year
- Launched in NYC; sold in CT, NJ, DC, PA, DE via flagship e-tailer Fresh Direct & 35 retail locations
- Organic product with 4x LTV of traditional baby food – can be used for an infant, toddler or child
We make it easy for parents to make fresh homemade baby food in minutes. Our flash-frozen baby meals are prepped, chopped and portioned so parents simply open a packet, steam, and blend to their desired texture. We make it easy to make parents feel pride and comfort in knowing they have served a homemade meal that they can trust.
Simple Starters Organic Baby Meals hopes to have added 3-4 new SKUS to the line and we will have launched our Toddler Meals line as well, which will be focused on complete meals, including grains, spices and flavor. These projections cannot be guaranteed.