Reasons to Invest Opportunity to give Christian youth and families the environment to hear some of the top Christian bands with their families, friends, and peers. Potential to share in the steady revenue growth over the past few years. Over 1.5M people have attended the festival historically, many of which are repeat customers. Attendees have heard many of the top bands such as TobyMac, for KING & COUNTRY, Skillet, Lecrae, and more.
Northeast Productions, Inc. dba Alive Music Festival is the host and organizer of the annual three-day Christian music festival in the scenic campgrounds of Atwood Lake Park, Ohio. During the festival over 50 artists play to massive crowds of fans in Alive's beautiful outdoor amphitheater, against the backdrop of Alive's giant video walls and their 1,500-acre lake.
We want to become the best Christian music festival in the world. In order to accomplish this, we plan to focus on three different areas: Almost 500 billion video views happen on YouTube every day, and many of these are music-related. We feel this is a great opportunity for Alive to expand our business. Therefore our plan is to grow our YouTube channel by creating exclusive artist-based content to share throughout the year. By recording exclusive, high-quality, live performances of artists at Alive, we can produce digital content to share on our YouTube page throughout the year. Last year in 2019, we had approximately 4000 attendees who camped at the venue during the festival, but we were not at capacity. It is our goal to increase our awareness and marketing efforts to add 2,000 more paying customers who camp at Alive annually. By marketing to a national audience of Christians looking for a family-friendly festival, we see the potential to add at least 2,000 more customers who will attend Alive each year. Based on our average ticket sales, this could potentially add approximately $225,000 dollars of new top-line revenue. By creating the absolute best concert experience, we believe that we can increase our repeat attendees. That is why we will focus to improve the overall festival experience. Being at Alive is already an unforgettable experience, but we hope to make it even better by improving the production quality at all four stages, providing air-conditioned tents for our Marketplace and Woods Stage, and booking more of the best bands in Christian music every summer.