- Polarizing junk news makes us angry and divided. We’re doing something about it and growing 370% YoY
- As the producer of the Media Bias Chart, we have organically grown into one of the most recognized and trusted news rating organizations
- A news rating company should be independent and owned by people who care deeply about having a healthy information ecosystem and democracy
We rate news articles and sources for reliability and bias. We currently do this with a small team of human analysts who have political views from across the spectrum. They are trained to look at the content of the news and score it according to our methodology. We provide the news source ratings themselves as a reference product for consumers and educators---mainly a Media Bias Chart. We also offer a software platform for educators to teach students how to rate the news themselves.
We want to be the industry leader in this emerging field of news content ratings, and be doing it in an automated fashion. There are content ratings for movies, TV, and video games, and it will soon be obvious that we need content ratings for bias and reliability of news. As the industry leader, consumers and business will rely on our news ratings; ad tech companies will use it for brand safety, publishers will use it to market themselves, and social media platforms will use it to screen content