minimum investment: $100.00
Global art platform that promotes and sells work for artists
Despite consumer demand in the $63.7 billion art industry, many of the millions of artists around the world struggle to earn a living. Legacy distribution channels (such as galleries and frame stores) can be highly inefficient and have a declining market share. In contrast, technology has transformed the way consumers discover and consume media over the past 20 years, namely through social media, streaming capability, and other innovations. Modern companies have started using digital distribution to disrupt the traditional business model and redirect the focus towards benefiting artists and satisfying consumers.i
Founded in 2015, Stepstone Art Resources (STAR) is pursuing a path of digital distribution for the visual arts by building SeeMe into a platform that supports the artistic community and creates revenue generation possibilities. The platform is designed to enable artists and consumers to easily interact with each other and create value through exposure and the creation of art products. In 2017, the company acquired two subsidiaries, SeeMe and Boomboomprints.com (BBP). STAR relaunched SeeMe in 2018 and expects to relaunch BBP in late 2018. Similar to Etsy, the company aims to connect artists with enthusiasts and consumers through an ecommerce platform that focuses on fostering relationships over commercialism. STAR plans to explore revenue opportunities created by nurturing relationships between artists, fans, creatives, and consumers (such as memberships and ticketing) that would increase its economic value and contribute to a more robust ecosystem.
Funding target: $50,000 – $1,070,000 by 12/17/2018
Regulation CF: Equity (Future)
Minimum investment: $100