minimum investment: $100.00
New York, NY
Ethnic groceries delivered right to your door
25% of the U.S. population identifies with an ethnic community, but ethnic grocery stores are few and far between
5.6% of the population is Asian American; 3.2% Middle Eastern; 17% various Hispanic and Latino ethnicities. That’s about 81 million people of non-European descent–what we are calling ethnic–representing a market size of $65 – $100 billion annually in the US.
Ethnic food is important to these ethnic communities. Even though people of various backgrounds are taking food out or eating in restaurants from time-to-time, they still enjoy the comfort of cooking the foods they grew up eating at home. But ethnic grocery stores are few and far between, making ethnic food inaccessible and hard to procure for many customers. The market is being ignored by the big players in both the grocery store and grocery delivery spaces.
For the ethnic community, ethnic food is more than just food. It is not just comfort food, or a connection to home, but also part of an identity.
Fretch delivers ethnic groceries right to your doorstep.
Fretch is proud to offer an easy and convenient online experience to customers placing orders. With a friendly, empathetic, and responsive customer service team that understands the cultural nuances and is prompt in responding to orders and delivery issues.
Funding target: $25,000 – $1,070,000 by 4/30/2019
Regulation CF: Equity (Future)
Minimum investment: $100