Ella & Oak


minimum investment: $600.00

Bend, OR

E-Commerce Plus-Size Wedding Dresses

Over 68% percent of American women are plus-size yet it is estimated that there is only 1 dedicated plus-size apparel store for every 30 specialty apparel stores. To date, the fashion industry has largely ignored this under-served market, failing to dedicate resources to understand the needs and nuances of the curvy women – from pattern and design to communications and experience.

Ella & Oak will address three major challenges that plus size brides experience today – design, options, and experience.
Design – there aren’t enough dresses designed with her plus-sized body in mind
Options – it is hard for her to find samples to try in her size
Experience – stores don’t provide a fun or supportive environment

Funding target: $10,000 – $107,000 by 3/20/2019

Regulation CF: Loan

Minimum investment: $600

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