minimum investment: $600.00
E-Commerce Plus-Size Wedding Dresses
Over 68% percent of American women are plus-size yet it is estimated that there is only 1 dedicated plus-size apparel store for every 30 specialty apparel stores. To date, the fashion industry has largely ignored this under-served market, failing to dedicate resources to understand the needs and nuances of the curvy women from pattern and design to communications and experience.
Ella & Oak will address three major challenges that plus size brides experience today – design, options, and experience.
Design – there aren’t enough dresses designed with her plus-sized body in mind
Options – it is hard for her to find samples to try in her size
Experience – stores don’t provide a fun or supportive environment
Funding target: $10,000 – $107,000 by 3/20/2019
Regulation CF: Loan
Minimum investment: $600