Darling on First Democracy VC
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Darling

minimum investment: $120.00

Los Angeles, CA

A New Wave Women's Media Company

A print and digital media platform redefining female-driven content. Darling Media is dedicated to exploring the complexities of “the art of being a woman.” Free of shallow or negative messaging, Darling acts as readers, all-in-one psychologist, best friend, career advisor, personal stylist, and travel agent to redefine female-driven digital, social, and print content. Darling Magazine challenges cultural ideals of beauty and questions its exaggerated importance by using models of all sizes and by becoming the first magazine to not retouch women's bodies or skin in photos. In the last five years, Darling has acquired a large community of unique, intelligent, and influential women who are looking to continue to collaborate with Darling and other like-minded brands. Darling plans to use proceeds to scale its vertical market segments – including Darling Magazine, Darlingmagazine.org, @Darling Social Media, Darling Events, and Darling Studios.

Funding target: $60,000 – $1,069,980 by 8/7/2017

Regulation CF: Equity $6 per share

Minimum investment: $120

Darling produces a quarterly print women’s magazine focused on the empowerment of women. Darling Magazine was launched in May 2012 after raising funds via a Kickstarter campaign for its first print issue. Since the launch, Darling Magazine has published 19 issues, including digital copies, and has built a strong readership base with print circulation having increased at an average rate of 57% per year from 2012 to 2016. Darling Magazine includes articles about self-empowerment, self-improvement, career, relationships, style, and travel. It also includes interviews, features, and stories from a pool of selected creative contributors and celebrities.

Highlights:

  • National retailers including Whole Foods and Barnes & Noble as well as more than 400 other boutiques and specialty stores carry Darling Magazine
  • In Q1 2017, Darling generated nearly $417,000 in revenue, its best quarter to date, up roughly 46% from Q1 2016
  • Over 350,000 social media followers, growing at an average rate of 5,000 new followers per month