Big Cheese, Inc.
minimum investment: Free!
Melty Gourmet Comfort Food with Universal Appeal
The Original Grilled Cheese Truck and its menu of innovative, gourmet grilled cheese melts have been electrifying the street food scene in Southern California for nearly a decade. After topping numerous “Best-Of” lists and garnering one of the largest social media followings of any food truck anywhere, the Original Grilled Cheese Truck is now bringing its melty, delicious goodness to adoring gourmet comfort food audiences from coast to coast – and ultimately, around the world.
By leveraging the Original Grilled Cheese Truck’s award-winning brand, Big Cheese, Inc., the Original Grilled Cheese Truck’s new parent, is expanding in the United States and beyond with plans for restaurants, food carts, and pop-ups in airports, shopping centers, freestanding locations, and naturally, more of the trucks that started it all.
Funding target: $200 – $880,000 by 8/18/2017
Regulation CF: Equity
Minimum investment: $100
The Original Grilled Cheese Truck concept was cooked up by Mondavi Award-winning chef and accidental social media maven Dave Danhi, who has made his mark in Southern California’s highly-competitive food scene for thirty years. Whether crafting critically acclaimed melts or identifying and mentoring the next generation of elite chefs and restaurant managers (via DD Factor, the 58-year-old hospitality recruiting agency he acquired in 2005), Chef Danhi is no stranger to innovation and entrepreneurial success.
The company’s growth plans are driven by an affordable franchise business model, offering a range of options from food carts to stand-alone restaurants. Original Grilled Cheese Truck franchise options are considerably less expensive than many other national franchise restaurant brands, providing an affordable opportunity for mobile comfort food entrepreneurs to own a highly desirable franchise business. And with the management team’s core franchise building expertise, franchisees can be sure they’ll receive the attention, understanding, and support they need to help them be successful.